Scout Executive Monthly Minute
The Scout Executive’s Monthly Minute
Marketing Scouting in Oregon Trail Council
Scouters, we all know the benefits of the Scouting program and what it does to help shape our young men and young women. If we didn’t believe in the program, we wouldn’t be involved. Unfortunately, those not involved in Scouting only know what they hear from others. Sometimes that ends up being the media. All too often the media only reports on the negative stories that come out about Scouting. They want to sell, sell, sell, and they feel that the sensational stories sell best. We want people to see the positive stories of Scouting and how it molds young people into our future leaders. You can help!
We, as Scouters, need to tell the positive stories that are happening in Scouting. Whether that happens to be telling those stories to our neighbors, or through social media, radio, TV, or newspapers. Sometimes our families and/or units have a better opportunity to get that information to the media. How often do we hear about the latest and greatest Eagle Project, about Scouting for Food, or how we put flags out for Memorial Day? Are those stories in the media? Usually not.
I am asking all of you to be ambassadors of Scouting. Tell those stories. People just don’t know about them if we don’t share. I would also ask that when you hear people sharing misinformation about Scouting with others, that you correct them. An example is somebody saying that Scouts BSA is a coed program. No, it is not. We need to let them know that female and male Scout BSA participants can do activities together but are in separate units.
I guess what I am saying is that I believe Scouting is the best youth development program out there. I want to tell everybody how much I love the program and that it has so much to offer to our youth and families. I am asking you to do the same. The Boy Scouts of America has been around for almost 110 years and I know it will be around for 110 more. I just don’t want people that are not involved in the program deciding our future for us. Stand up and be heard! Let people know that you love the Scouting program, like I do!
Let’s tell those positive stories!